About Jura Labs

Jura Labs Community Interest Company (CIC) was founded to help individuals and organisations safely explore AI without compromising ethical considerations.

Registered in the United Kingdom, Jura Labs operates as a not-for-profit social enterprise. All technology we build serves the public good.

Our History

Jura Labs emerged from over two decades of work in Conflict Resolution, International Development, Health, Technology and Climate Change.

Jura Labs was launched to help build the "Missing Middle": technology that is sophisticated enough to solve complex problems, but grounded enough to be trusted, owned, and understood by its users.

Our flagship project, ROOTED, provides local-first emissions tracking and AI-powered sustainability guidance to SMEs across the UK and EU.

Founder: Paul Griffiths

Paul Griffiths is a technologist with a background spanning health, peacebuilding, international development, humanitarian response, and climate change.

Having worked directly on the ground in the global south along with large INGOs across UK/EU, Paul recognised that the future of digital aid wasn't in centralised cloud platforms, but in resilient, decentralised tools that empower local actors.

Why "Jura"?

The name is a homage to the Isle of Jura, the remote Scottish sanctuary where George Orwell wrote 1984 -- a reminder that technology shapes society, and we must build with intention.